About Me

Talk about a white-knuckle ride

So, I decided in my early forties to change careers. No, I wasn't in crisis mode.  I didn't dye my (remaining) hair, nor did I rush out to get a tattoo or a convertible. I considered getting "the band" back together, but decided public opinion still holds value and should be respected. Besides, I couldn't track down our drummer, Johnny. 

I've gained a lot from each professional role I've played, like loss prevention, where I learned how to be an auditor, a trainer, and a corporate barker (presenter). Later, as a production manager for a marketing agency, I mastered the art of digital press (and pre-press) operations, variable data printing, direct marketing, and database marketing. I also worked alongside world-class branding experts, graphic designers, and marketing strategists from the luxury real estate industry.

So why the change?

For one, when you get the opportunity to finish getting a degree that eluded you for decades, you gotta jump on it. Especially when your children—and your parents—get to see it happen. 

Second, I realized it doesn't matter which of life's acts you're currently in—the important thing is doing what you love while you're still on stage. 

My Priorities: Practicality and Meaningfulness

Effective brand communication begins with clarity and purpose. 

It reaches the right audience.It speaks in the right tone.It considers timing and conveys what makes your offering valuable and distinct. 

A message becomes meaningful when it exceeds being understood—it feels credible and in stride with the brand. The message reflects who you are. If that means playful and upbeat, your copy should carry that energy. For more reserved and professional brands, a cleaner, more restrained voice will serve it better.

On a Personal Note

I'm a huge fan of baseball, hockey, cooking, world music, and my amazing wife. I can't imagine where I would be without her. She puts up with my clutter and persistent questions regarding the whereabouts of items misplaced within said clutter.

I've been told I'm better at karaoke than expected. However, my willingness to dance in public is rarely lauded.